October 5 Luncheon

Greg Ippolito, “The Tao of Content Marketing”

With the proliferation of new media, everyday people are virtually awash in a sea of advertising white noise. Presently, the average American endures approximately 5,000 promotional messages each day. And they’re reacting just as we might expect: by tuning out. The Tao of Content Marketing explores a new customer-driven approach to marketing. You will learn strategic approaches to digital engagement — including search, social media, and content marketing — that will draw your best audiences to you, build trust and credibility, and develop new customer relationships that last. Specific topics covered include:

• Is traditional advertising dead?
• Organic vs. paid search marketing
• The role of social media in your marketing mix
• Content: the “critical other half” of successful digital engagement

Greg Ippolito has developed award-winning campaigns, brand platforms, marketing strategies and content strategies for clients as varied as Hyundai Motor America, Shire Pharmaceuticals, Sony Electronics and the University of Pennsylvania. He holds an M.Ed. in Educational Psychology from Temple University, and speaks at various industry events about branding and marketing in the digital age.

Lunch Menu: Italian Salad, Gnocchi, Chicken Piccata, Sautéed Spinach, Pound Cake, Fruit Plate